Yahoo has launched its Yahoo! Search BOSS (Build your Own Search Service) platform, giving third-party developers and companies a way to create their own Web search engine, using Yahoo’s search infrastructure and technology. Yahoo would require the developers to run their ads along with the search result pages generated through this service.
This seems like an obvious attempt to extend Yahoo’s reach on the Web, and nab a little bit of the market share from Google. BOSS looks a lot like a Google tool that allows Web sites to customize their search engine to deliver results that are more relevant to their users.
-- Michelle Savage
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