Wednesday, July 23, 2008

Is Google Digg-ing for Gold?

Rumors that Google is close to acquiring social voting site Digg have resurfaced, with multiple sources hinting that the companies are close to signing a deal.

The latest buzz is that a letter of intent was signed on a deal that is worth about $200 million. But are the rumors true? Bloggers and analysts have been wagging their tongues about Google buying Digg for over a year. And today’s rumors are based on several unnamed Google insiders—neither Google nor Digg has confirmed the deal.

At this point, there’s little more to do than wait for more concrete evidence that the deal will go down. And, for fun, we can speculate on what Google will do with Digg. The combination of Digg and Google News would be a nifty mix, but any efforts made by Google to combine it with online advertising may be subject to a huge Digg community can of whup-ass.

--Michelle Savage

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