My colleague Alex Handy has written an interesting look at Digg, the news site on which readers decide the stories that gain prominence. Well, the people who have Digg-ed (dugg?) Alex's story on Digg must have noticed that it was a pretty popular read, because in the comments section, they are posting links to other articles -- some taking a contrarian point of view, and others that have little or nothing to do with the topic itself.
Let it now be known forever that the practice of riding the popularity of a story on Digg to promote another story shall be known as "Diggy-backing."
-- David Rubinstein
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